Fuelling the boldest FMCG challenger brands with data-backed insight and strategic firepower to win in retail.
Get listed. Stay listed. Supercharge growth.
We help challenger brands unlock the biggest retail opportunities in the UK market. It’s way more than just killer data. It’s sharp insight, compelling storytelling and clear action from humans who know this stuff inside out.
Without data, you’re running the race with a blindfold on. We give you the clarity you need, with data on tap:
Data by itself isn’t the silver bullet. How you use it is where the real ROI comes in. We give you the strategic insights to smash:
You don’t need a massive team. We give you flexible, personalised expertise arming you with gold-dust insight & retail know-how:
Big FMCG brands have had it too easy for too long. But they’re failing our health, our planet, and our communities by serving up more of the same. We want better.
Across the UK, challenger brands are turning everyday shopping into progress:
North Star gives these purpose-driven brands the commercial tools and intelligence to take on the giants of retail. Let’s go 🚀
of all UK branded grocery retail sales are generated by 3% of the biggest companies. It’s time to change that 💪.
Launching into retail? Get challenger-specific support that gives you the commercial firepower to win listings.
Got Listings? Great job. The tough bit starts now. We help you beat the competition, own your space and expand your distribution.
Ready to supercharge? Access world-class strategic thinking and build your path to category leadership:
“We were so blind before working with North Star. The moment we invested in visibility with them, we could start making big decisions about packaging, flavour profiles, and formats. It’s been one of the best investments.”
Teddie Levenfiche, Co-Founder
“Understanding who our shopper is (and who they aren’t) is the difference between growth and guesswork. Thanks to North Star that’s changing.”
Josie Harfield, Co-Founder
“As a challenger brand, a lot of data is unaffordable, clunky and sometimes not fit for purpose . With North Star, it’s completely the opposite.”
Freya Twigden, Co-Founder
“Having access to this level of information has allowed us to build stronger insights around our brand and shoppers which has opened up doors with major retailers.”
Josh Oakley, Co-Founder
“The North Star team are incredible. They understand the market and what it takes for challenger brands to win within it.”
Gabriella Penczu, Head of UK Sales
No, we also work across personal care, healthcare, household and pet. We are currently working with brilliant brands across all of those areas.
Absolutely! Our team is highly experienced, and although it’s not recommended to rush these things, we occasionally work with clients on tight (but realistic) timescales. We know the right questions to ask and which data sets to use to ensure you walk confidently into the meeting with an insight backed story. Whether it’s to go after new listings, or protect and grow your current listings, we’ve got you covered.
We get it and we’re here for you. Here’s the reality. 60% of new brands have failed by year 3.
Our view is if you’re going all in and putting everything on the line, you have to stack the odds of success in your favour. That means doing the right homework. There’s key questions you need to know going into any retailer meeting. You can’t wing it.
Yes! The grocery landscape in the UK is complex and UK shopping habits are unique. We can help you decide where to play and how to win from the outset, giving you data backed direction before you build out your execution plans.
100%. You’re describing the exact ambition we created North Star for. Helping translate how to achieve those objectives in retail. A market leading commercial toolkit and on demand support to realise those ambitions. Get in touch!
Yes. At North Star, we’re fiercely conflict-free. We don’t cash cheques from the billion-pound brands. You have our word. We only work with challengers, the disruptors building for better. Our entire model is built around their needs.What North Star offer is so rooted in the desire for change, founded on a need for accessibility and fairness. If we’re clever, this community can make real change happen.
Can’t blame you for wanting to look. If you’d like to upgrade, just get in touch.
